Apple has retained its title as the coolest brand in Britain, according to an annual survey.
Sports car manufacturer Aston Martin comes in second on the CoolBrands list while Rolex takes third place.
Nike came in at fourth place, followed by Glastonbury and YouTube, while Google and Twitter were in seventh and eighth places respectively.
BBC iPlayer dropped from last year’s sixth position to 16, Skype fell out of the top 20 altogether, while music streaming service Spotify is the only new digital entry at 20.
Stephen Cheliotis, chairman of the CoolBrands council, said: ‘While Apple remained number one this year, question marks remain as to how long they might hold this position in the face of an increasingly competitive set of rivals.”
Via: Daily Mail